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This title includes packages that carry a punch ranging from beverages to fragrances via hardware and electronics. Taschen has teamed up with Pentawards to produce the most comprehensive publication on package design available. Anyone working in retail, household products, foods, fragrances or related industries knows that – whatever its intrinsic merits – a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, this book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behavior. Featuring the world´s best packaging with in-depth case studies, it analyzes how ground-breaking designs are developed by top design and branding offices. Divided into chapters by type – beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, store & retail – and indispensable for design and marketing professionals, advertisers, or anyone interested in this field, this book explains how to package a product that sells.